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Identity and marketing designs for a store in Japan:


For our client, working with me, a New York designer, was special, and I thought the design should somehow reflect that.


Since the store was going to sell bath goods and toiletries; things relating to water, I took photographs of the surface of the lake in the Central Park, and used one as a pattern in different colors for the design on their shopping bags, mailers, etc. I think the result was beautiful.


Project Producer and photo Art Direction: Style Meets People.


Shopping  Bags

The Opening and Seasonal Announcments

Hand Lettering by Steven Salerno

Hand Letterings by Steven Salerno

Coco Masuda Studio



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